Sunday, October 26, 2008
Gary in the club with Rhianna and T.I. singing "Ma-ia-hii, Ma-ia-huu, Ma-ia-hoo, Ma-ia-haha"
So this is lightweight old news but I couldn't help myself from posting about it. As mentioned in Chapter 10 Going Viral of our text The New Influencers by Paul Gillin, 19-tear old Gary Brolsman became famous for his video "Numa Numa"in 2005.
Well Gary's fame has carried over into the Pop culture of 2008.
How so?
At the 2008 MTV Video Music Awards Rihanna and T.I. performed their new track "Live Your Life."
Ok, so how does this apply to Numa Numa and Gary Brolsman?
The new track actually uses a portion of the Numa Numa track and its beat. It appears that T.I. and Rihanna have risked originality for fame and attention. Smart move? Yes. By using Numa Numa, the musicians and Gary are in the spotlight and at the tips of our tounges.
Attention from the original video has brought renewed attention and interest back to Gary who now has a website Gary Brolsma & New Numa. On his website you can find the full story of how he became famous and also the contest opportunity for viral enthusiasts created by Gary, sponsored by Jaeter Corp, and hosted by YouTube. Contest participants were given the task of creating a video for the New Numa song. The results are posted on the website. Give them a look. While you're at it- sing the happy tune, dance around your apartment/home, and have a good night.
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